How We 5Xd RevSync’s Brand Visibility
Full Case Study Below
Full Case Study Below
See How The Content Came To life
RevSync’s Goal When They Came To Us
Success for RevSync was defined in two key areas:
(1) Growing their online presence/trust
(2) Using video content to act as sales assets and support their outbound efforts.
As a RevOps organization, their bread and butter is LinkedIn and Cold Email outbound, and they understood video assets would help establish trust/credibility faster by having a founder-led personal brand show up on their prospect-facing areas (website + social media channels).
Having no internal team to help support their GTM with content marketing, we partnered with them to build a video sales asset arsenal from the ground up to pre-handle prospects objections, help prospects self-educate and to have their brand part of the online conversation for better brand awareness and visibility.
Where We Started
We sat down with RevSync founder, Bob Xu, to get a deep understanding of their business, service offerings, and most importantly, their ICP.
We further spoke with their sales reps to understand the common pain points their ICP would mention the most on demos, what objections were most frequent, and what limiting beliefs prospects would tell them that would halt the sale.
From the deep dive with their business, we used our AI research models to extrapolate a robust understanding and mapping of their prospect’s buying journey and industry as a whole, allowing us to create a solid content roadmap in the next phase below.
What We Implemented
The first thing we did for RevSync was map RevSync’s “content pillars” to ensure each video/content piece we released was aligned with the organization’s service offerings.
This allows each video that identifies an ICP problem to have a natural/organic bridge into working with RevSync to solve.
From here, we mapped out their ICP’s buying journey using consumer psychology, from “Unaware” to “Most Aware.” This allowed us to make content topics for every buying stage, naturally moving prospects through their research pipeline, allow them to self-educate, and pre-sell themselves before hopping on a demo call.
Every month we also did intensive keyword research and utilized our Custom AI research agent designed for RevSync to uncover trending and searchable topics to help guide content creation. This means RevSync could stay relevant and top of mind for prospects in their industry actively looking for solutions like theirs.
How It Turned Out
RevSync started with 5 YouTube subscribers and 1 video.
After working with us for 6 months, we were able to 5X their brand visibility through returning subscribers and online community at their YouTube channel.
This helped RevSync create a solid base of content that helps do the heavy lifting of sales before prospects hopped onto the demo calls. Since videos organically and psychologically addressed the common objections and limiting beliefs, SDRs and Sales Reps were able to spend less time on the calls repeatedly handling them and more time closing them.
To give you a quick insight, take a look at RevSync’s (Bob Xu’s) channel data below:
(1) 2400 viewers engaged with their content
(2) A total of 71.6 hours of content watched cumulatively
(3) Saw an increase of 49 returning subscribers/community members
And keep in mind, this is only from ONE month of Bob’s analytics as a snap shot.
Curious How We’d Make This Work For Your Business?
We’ll look at your content marketing and blind spots, then show you how to clean things up, fast.
No strings attached.